A bad web site is like a grumpy salesperson

That’s a quote by Jakob Nielsen, a pioneer in web usability study.

There’s a method to good web design, a general formula to follow that combines:

  • Attractive graphic design and color
  • Easy, intuitive navigation
  • Search engine optimization, social media, and promotion
  • Fast page loading and other usability factors
  • Tracking & analytics
  • Interactivity with visitors
  • Engaging content,

all weaving a message that sets your site apart from the other half-billion web sites out there.