K.E. Loveless, Web Designer, Developer, Internet Marketing, Web Consultant
"Web Site Development & Marketing for Small Business"
“Never eat alone?” Besides being the title of a great book on business (and personal) networking, here’s an app with that thought in mind. Here’s a chance to get and give free consultation over lunch or drinks. If you’re looking for talent, looking for a (better) job, looking for new business, this could be a tool for you.
An app to never eat alone | Official website of the LunchMeet mobile app.
What’s more valuable, an old customer or a new customer? A new customer’s long term value is actually quite low. Beyond a first transaction its value may never be “unlocked.” An established customer’s value is already unlocked and its value to you is high. Customer service is the key to the lock.
In Social Business, Pay Sales Teams Less And Customer Service More | Fast Company.
The big media companies continue to rattle sabres against the consumer and moreover, against the entrepreneur and innovation. Big media will be back with another version of SOPA/PIPA. Needlessly. We will win, though.
Why The Movie Industry Can’t Innovate and the Result is SOPA
If you’re not aware of SOPA or PIPA just google it. It’s big, uber-greedy corporations who wrote the bills. They’re trying to squeeze the last drop of profit from Americans through corrupt and foolish politicians and what’s worse, they’re trying to stifle innovation (future competition). If passed, it’s epic fail legislation. This is just the latest and one of the most brazen of several attempts to quash new businesses and the future of this country. The House version is called SOPA, the Senate version is PIPA and they must be stopped.
Oh, one more thing, when you google the terms, be careful of the source you’re reading. If it’s big mainstream media then the story is probably spun with selective omissions.
Been saying this for 17 years, since I first discovered how reality only has to vaguely approximate the dream… Except for the reversed effect, at the 40th thru 44th seconds, which is far more difficult to accomplish, it’s nicely done. Tip of the hat to http://jesserosten.com/
Smart phones, texting (SMS), email, search engines, niche/enthusiast web sites, facebook, Twitter, LinkedIn, Pinterest, mobile apps, voice mail, fax, telephone, FedEx, USPS, smoke signal, etc. Be wherever your customers go.
You don’t have to have your message everywhere within the new media, just be where your higher value customers go. For example, who under 30 uses either the Yellow Pages or the White Pages everyday? Each year fewer older people use them. If your business has even a basic listing in the phone book then you’re already on the web, with or without a web site. However, you have little or no control over your marketing message unless you have a web site and a message that you control. You’re lumped together in a general list with all your competitors and quasi-competitors; your distinct message or advantage goes missing. Or worse, negative ratings on sites you can’t control.
Although free social media pages require only your time and writing effort, facebook and twitter pages greatly lack valuable content. Twitter, facebook, and google don’t share much information, they’re “walled gardens,” like AOL was. It’s your properly built web site, with plenty of relevant and unique content, that places you high in the search results. Use your content-driven web site as your marketing hub. The search engines will reward you.
All other marketing efforts, including broadcast and print, revolve around your web site because it’s the one permanent location for your business. Broadcast and print media are perishable and usually irrelevant to most of the audience. On the web, however, targeted video, audio, copy, and artwork can live on and on.
Phone me, Karl Loveless: 937-523-0380
Karl Loveless
937-523-0380 voice/text
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Now you can — easily. If you’ve got a sideline business or are just getting going in business then you’ve probably been shocked by the hassle of credit card processing. 
The costs of setup, monthly fees and equipment rental or purchase constantly work against your profits and cashflow. Worse than a pebble in your shoe because you can’t get around it. Actually, Google has come to the rescue of the small scale entrepreneur.
Google Checkout for Merchants has a decent deal. They do take a good sized percentage, about 3% off the top and 30 cents per transaction. But, what you don’t have is the cost of equipment setup charges and no monthly fee at all.
All you need is a bank account and a charge card of your own. Chargebacks go against your own card account and there’s a short-term holdback of your first transaction. Other than that, it’s a pretty sweet deal.
90+ Tips for Improving Business Websites | Business Unplugged
Price too high even on the lowest priced service? Talk to me, there may be some aspects of the service we can hand off to you or your people and lower your price.
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Besides having gray-beard status in the internet world, I was educated as an engineer, then trained in cloak & dagger corporate espionage. I've won motocross trophies, programmed databases, acted on stage, and worked consumer and C-level business sales. I can land a Cessna, ride a wheelie til I'm out of gas, organically garden edible weeds, and can explain the collateralized obligations of the banking mess. So...building a nice and lean search-engine-friendly web site for you, one you can update yourself, isn't so hard. [A key, and slightly tougher part, is keeping a site exceptionally well promoted.] [Read More …]