K.E. Loveless, Web Designer, Developer, Internet Marketing, Web Consultant http://keloveless.com "Web Site Development & Marketing for Small Business" Mon, 14 May 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts | WordStream http://keloveless.com/ppc-bid-management-guide-the-best-bidding-tips-from-18-ppc-experts-wordstream/ http://keloveless.com/ppc-bid-management-guide-the-best-bidding-tips-from-18-ppc-experts-wordstream/#comments Mon, 14 May 2012 20:30:19 +0000 Karl http://keloveless.com/?p=1265 PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent. Third-party bid management software is generally more robust, but obviously it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.I was curious how most AdWords advertisers handle the PPC bid management process, so I asked 18 practicing PPC experts three questions:Do you use automated bidding in Google AdWords? Why or why not?If not, when do you raise and lower keyword bids?Whats your best PPC bid management tip?

via PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts | WordStream.

]]> http://keloveless.com/ppc-bid-management-guide-the-best-bidding-tips-from-18-ppc-experts-wordstream/feed/ 0 Nine Dangerous Things You Were Taught In School – Forbes http://keloveless.com/nine-dangerous-things-you-were-taught-in-school-forbes/ http://keloveless.com/nine-dangerous-things-you-were-taught-in-school-forbes/#comments Mon, 07 May 2012 16:53:27 +0000 Karl http://keloveless.com/?p=1262 Following “the rules” is the old way. There are so many better ways now in business (and in life).

Nine Dangerous Things You Were Taught In Schoo

]]> http://keloveless.com/nine-dangerous-things-you-were-taught-in-school-forbes/feed/ 0 Why Great Design Is the Future of Content Marketing http://keloveless.com/why-great-design-is-the-future-of-content-marketing/ http://keloveless.com/why-great-design-is-the-future-of-content-marketing/#comments Thu, 26 Apr 2012 13:46:47 +0000 Karl http://keloveless.com/?p=1260 The “beautification of the web” era is upon us. How does this shift toward visual storytelling impact your content marketing plan?

via Why Great Design Is the Future of Content Marketing.

]]> http://keloveless.com/why-great-design-is-the-future-of-content-marketing/feed/ 0 More on Passwords: Pick a Better Phrase http://keloveless.com/more-on-passwords-pick-a-better-phrase/ http://keloveless.com/more-on-passwords-pick-a-better-phrase/#comments Thu, 15 Mar 2012 12:59:19 +0000 Karl http://keloveless.com/?p=1249 Sometimes we pick a password that’s hard for us to remember and yet easy for cyber-crooks’s computers to crack.

Using Common Phrases Makes Your Passphrase Password Useless: Here’s How to Pick a Better Phrase.

]]> http://keloveless.com/more-on-passwords-pick-a-better-phrase/feed/ 0 Me: “How can I help you today, ma’am?” Client: “Is… http://keloveless.com/me-how-can-i-help-you-today-maam-client-is/ http://keloveless.com/me-how-can-i-help-you-today-maam-client-is/#comments Thu, 08 Mar 2012 18:06:16 +0000 Karl http://keloveless.com/?p=1245 Wow!
[I always say that if you can move your computer mouse and find "File Edit View" in the upper left corner of your computer screen then you're just about qualified to manage a web site that I can build for you.]

Me: “How can I help you today, ma’am?” Client: “Is….

]]> http://keloveless.com/me-how-can-i-help-you-today-maam-client-is/feed/ 0 How to Teach Your Boss About the Social World Outside of Facebook & Twitter | Search Engine Journal http://keloveless.com/how-to-teach-your-boss-about-the-social-world-outside-of-facebook-twitter-search-engine-journal/ http://keloveless.com/how-to-teach-your-boss-about-the-social-world-outside-of-facebook-twitter-search-engine-journal/#comments Thu, 08 Mar 2012 14:19:43 +0000 Karl http://keloveless.com/?p=1243 A good primer on the relative advantages and uses of various other social sites. For discovering new ideas, competitor intelligence, and for re-creating content, StumbleUpon is tops.

How to Teach Your Boss About the Social World Outside of Facebook & Twitter | Search Engine Journal.

]]> http://keloveless.com/how-to-teach-your-boss-about-the-social-world-outside-of-facebook-twitter-search-engine-journal/feed/ 0 Google Employees’ Brains Have Fallen Out http://keloveless.com/are-all-google-employees-stupid-brian-s-hall/ http://keloveless.com/are-all-google-employees-stupid-brian-s-hall/#comments Tue, 06 Mar 2012 14:57:52 +0000 Karl http://keloveless.com/?p=1233 The allegedly ultra-intelligent Google employee empire has feet of clay. We need Google, but not the entity Google has become. I can agree with almost everything this man says:

Are all Google employees stupid? | brian s hall.

]]> http://keloveless.com/are-all-google-employees-stupid-brian-s-hall/feed/ 0 An app to Never Eat Alone http://keloveless.com/an-app-to-never-eat-alone/ http://keloveless.com/an-app-to-never-eat-alone/#comments Thu, 26 Jan 2012 21:21:09 +0000 Karl http://keloveless.com/?p=1209 “Never eat alone?” Besides being the title of a great book on business (and personal) networking, here’s an app with that thought in mind. Here’s a chance to get and give free consultation over lunch or drinks. If you’re looking for talent, looking for a (better) job, looking for new business, this could be a tool for you.

An app to never eat alone | Official website of the LunchMeet mobile app.

]]> http://keloveless.com/an-app-to-never-eat-alone/feed/ 0 Customer Service is the Key to the Lock http://keloveless.com/customer-service-is-the-key-to-the-lock/ http://keloveless.com/customer-service-is-the-key-to-the-lock/#comments Mon, 23 Jan 2012 19:12:25 +0000 Karl http://keloveless.com/?p=1200 What’s more valuable, an old customer or a new customer? A new customer’s long term value is actually quite low. Beyond a first transaction its value may never be “unlocked.” An established customer’s value is already unlocked and its value to you is high. Customer service is the key to the lock.

In Social Business, Pay Sales Teams Less And Customer Service More | Fast Company.

]]> http://keloveless.com/customer-service-is-the-key-to-the-lock/feed/ 0 Why The Movie Industry Can’t Innovate and the Result is SOPA/PIPA http://keloveless.com/why-the-movie-industry-cant-innovate-and-the-result-is-sopa-steve-blank/ http://keloveless.com/why-the-movie-industry-cant-innovate-and-the-result-is-sopa-steve-blank/#comments Mon, 23 Jan 2012 12:50:00 +0000 Karl http://keloveless.com/?p=1195 The big media companies continue to rattle sabres against the consumer and moreover, against the entrepreneur and innovation. Big media will be back with another version of SOPA/PIPA. Needlessly. We will win, though.

Why The Movie Industry Can’t Innovate and the Result is SOPA

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