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SEO News from Others

• So You Want to Rank In Google? February 21, 2012
  Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the ... Read more […]
  TJ Welsh
• How To Leverage Pinterest In Your SEM Strategy – Part 2 February 17, 2012
  In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, ... Read more […]
  Suzanne Sanchez
• Explode Your Keyword List Right – Part 4 February 16, 2012
  This last post of the series is one targeted toward SEO campaigns so large that maintaining, monitoring and collectively progressing them on a keyword level can feel like you’re trying to push a beached whale. In any enterprise campaign, the achilles heel is almost always a lack of organization. With organization will ... Read more […]
  Preston Van Dyke
• An SEO Campaign Is Like a Marathon February 15, 2012
  As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO ... Read more […]
  Nick Bernard
• Pinterest… What Is The Big Deal? – Part 1 February 13, 2012
  Last summer my friends Suzanne and Hilary invited me to this thing they called ‘Pinterest’ and since then I’ve been hooked. We all love Pinterest and the ability to share ideas, get ideas and use it as a place for inspiration for the things we are doing in our lives. Since joining Pinterest, this ... Read more […]
  Lauren Jacobson
• One Business’s Social Media Marketing Mistake & What You Can Learn From It February 13, 2012
  The (True) Story It was late on a Friday night. My wife and I had been busy all day and all night. Now it was nearly 10:00pm, and we had not had dinner. I called into a favorite local place for takeout. We were both starving and were excited to have a ... Read more […]
  Rick Hardman
• How Can I Track my SEO Rankings? [Video FAQ Series] February 10, 2012
  [jwplayer mediaid="21824"] It can be difficult to track the exact position of keywords in Google since a number of things can affect the outcome. Personalized search, local results, and different data centers can all dramatically influence the rankings you see. Google’s algorithm changes more than 200 times a year, so rankings also ... Read more […]
  TJ Welsh
• 3 Keys to Making a Good First Impression With Your Website February 9, 2012
  In a recent post by Ron Ashkenas and Holly Newman on The Harvard Business Review Blog Network, they discussed 3 ways that Super Bowl advertisers try to make the most of their very expensive 30 second spots by making a good impression. Not only does this apply to commercials and conversations, the ... Read more […]
  Bryan Phelps